Maryse Raad，埃及新开罗市金融专家
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Maryse Raad

Verified Expert  in Finance

Growth Expert

Location
New Cairo City, Egypt
Toptal Member Since
April 26, 2022

在多个商业环境中拥有超过22年的专业经验, Maryse具有敏锐的商业头脑和专业的P知识&L管理、收益管理、业务开发和项目管理. 在加入工业制造公司一年内, 运用她在战略规划和预算方面的专业知识, Maryse能够赢得同事和管理层的支持，并成功地将EBITDA从-8%转变为5%, 在未来两年内达到11%.

Business DevelopmentBusiness TransformationProject ManagementBusiness AdvisoryRevenue Management商业策划咨询Compensation

Career Highlights

业务发展总监
Greenland
General Manager
Icon Communication & Advertising
业务拓展经理
Al Ahram Beverages

认证了

内容营销策略
UC Davis | via Coursera

Case Studies

Work Experience

业务发展总监

2016 - 2022
Greenland
  • 制定了营收策略，使公司从亏损转为稳定盈利，EBITDA至少达到11%，并具有增长潜力.
  • 物料库存减少约40%, 废弃库存耗尽, 并控制和维持健康的库存水平，以减少营运资金.
  • Monitored the monthly P&维持健康的EBITDA水平，调整策略，并在需要时采取行动.
  • 建立详细的年度和月度预算，允许从收入到EBITDA的增长.
  • 审查出口销售，研究新产品计划，并确定价格.
重点领域:商业计划，P&L Management, Forecasting, Revenue Strategy, 微软Excel，微软Word，微软PowerPoint, Oracle BI, Operational Flow, Salesforce, Marketing Strategy, Sales Forecasting, Sales Strategy, 销售佣金结构, Business Analysis, Business Advisory, Budget Modeling, Materials Management, Monitoring, Budget Management, Planning, Pricing Strategy, Revenue Management, Revenue Projections, Revenue Analysis, Revenue Modeling, Revenue Optimization, Portfolio Optimization, Business Transformation, Annual Planning, Promotion Modeling, Brand Positioning, Business Strategy, Change Management, 劳动力管理(WFM), Project Management, 包装消费品, Management Consulting, Strategy, Sales Compensation, Compensation Plans, Data Analysis, Budgeting, Business Development

General Manager

2010 - 2016
Icon Communication & Advertising
  • 尽管2011年1月的革命切断了埃及市场的营销预算，但仍设法维持了该机构5%的净利润.
  • 将客户的投资组合从80%依赖于一个大客户转变为多样化的投资组合，并将大客户的份额减少到20%以下.
  • 介绍了新的服务和产品的营销策略, 3D media, 专业人员, 短视频制作.
重点领域:综合管理, Operational Flow, Salesforce, Marketing Strategy, Art Direction, Creative Strategy, Content Strategy, P&L Management, Business Planning, 微软Excel，微软Word，微软PowerPoint, Revenue Strategy, Branding, 市场推广(MarCom), Sales Strategy, 销售佣金结构, Business Analysis, Business Advisory, Budget Modeling, Materials Management, Monitoring, Writing & Editing, Customer Service, Budget Management, Pricing Strategy, Marketing Plans, Revenue Projections, Revenue Modeling, Annual Planning, Brand Positioning, Brand Guidelines, Business Strategy, Change Management, 劳动力管理(WFM), Management Consulting, Strategy, Compensation Plans, Budgeting, Business Development

Group Marketing Manager

2009 - 2010
赛卡拉国际集团
  • 管理会展的营销活动, 利润增加了20%, 包括处理材料供应商和政府机构.
  • 为美国旅游运营商STI制定内容策略和内部传播材料设计, 100%的折扣.
  • 领导营销传播团队, 处理客户投诉, 并与利益相关者保持良好的关系.
重点领域:市场营销策略, Content Strategy, Branding, Event Marketing, 微软Excel，微软Word，微软PowerPoint, Revenue Strategy, 市场推广(MarCom), Writing & 编辑，营销策划，活动策划，品牌定位，品牌指南

企业营销经理

2008 - 2009
奥斯康发展控股公司
  • 管理埃及目的地的营销传播，并监督其他传播团队，以保持公司在整个地区的凝聚力形象.
  • 针对主要旅游目的地，以精致的形象开展活动，使房地产和酒店销售增长近40%.
  • 为2009年发展起来的控股公司创造了新品牌, built the CI, 并发起了一项针对投资者的活动.
重点领域:市场传播(MarCom), 微软Excel，微软Word，微软PowerPoint, Content Strategy, Branding, Event Marketing, Budget Management, Marketing Plans, Annual Planning, Event Planning, Brand Positioning, Brand Guidelines

业务拓展经理

1999 - 2006
Al Ahram Beverages
  • Monitored the P&L收入每年稳定增长两位数.
  • 控制商业预算, 削减不必要的开支, 促销ROI分析, 并进行相应的调整, 将总成本降低近20%.
  • 重组佣金制度，推动盈利库存单位(sku), 从而增加了近10%的利润.
Focus areas: P&L Management, Sales Forecasting, Marketing Strategy, Sales Strategy, 销售佣金结构, Business Planning, 微软Excel，微软Word，微软PowerPoint, Revenue Strategy, Salesforce, Event Marketing, Business Analysis, Budget Modeling, Monitoring, Customer Service, Budget Management, Revenue Projections, Revenue Analysis, Revenue Modeling, Business Transformation, Annual Planning, Promotion Modeling, Change Management, 包装消费品, Sales Compensation, Compensation Plans, Data Analysis, Budgeting, Business Development
1990 - 1994

酒店及旅游业学士学位

埃及开罗赫尔旺大学

1976 - 1990

高中文学文凭

圣心大教堂-开罗，埃及

APRIL 2022 - PRESENT

内容营销策略

UC Davis | via Coursera

Finance

Forecasting, Business Advisory, Revenue Management, Revenue Modeling, Revenue Optimization, Data Analysis, Budgeting, Pricing Strategy

Output Software

微软Excel，微软Word，微软PowerPoint

Data & Analysis Software

Salesforce

Other

Oracle BI，商业计划，P&L Management, Revenue Strategy, General Management, Operational Flow, Marketing Strategy, Creative Strategy, Branding, Sales Forecasting, Sales Strategy, 销售佣金结构, 法语翻译, Business Analysis, Strategic Planning, Budget Modeling, Monitoring, Writing & Editing, Customer Service, Budget Management, Marketing Plans, Revenue Projections, Revenue Analysis, Portfolio Optimization, Business Transformation, Annual Planning, Promotion Modeling, Brand Positioning, Brand Guidelines, Business Strategy, 劳动力管理(WFM), Project Management, 包装消费品, Management Consulting, Strategy, Sales Compensation, Business Development, Art Direction, Content Strategy, 市场推广(MarCom), Materials Management, Planning, Event Planning, Change Management, History, Compensation Plans, Event Marketing

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