Keely Funkhouser
Verified Expert in Product Management
Product Manager
Keely拥有超过15年的产品和商业战略经验，担任过从数字营销到电子商务和产品战略的各种角色. With experience working in startup environments, small businesses, and Fortune 500 public corporations, 她喜欢解决问题，并确保客户和业务需求都得到优化，以实现最大的业务价值. 基利追求可量化的结果，并带着紧迫感工作.
Project Highlights
Expertise
Work Experience
Director, Transformation Program Management
Harland Clarke
- 领导整合一家被收购的小型软件公司，以代表金融机构进行客户数据管理和直接营销活动.
- 对跨职能团队的关键里程碑进行优先级排序和管理.
- Managed stakeholder engagement.
- Facilitated leadership engagement and communications.
- 与开发团队和跨职能团队一起领导日常工作，推动价值交付.
Senior Product Manager
The Home Depot
- 研究用户并开发旅程地图，为产品战略方法和战略建议提供信息.
- 开发软件开发路线图，并编写用户故事以确定待办事项的优先级.
- Managed stakeholder priorities.
- Assessed industry best practices.
- Facilitated strategic planning sessions.
Co-founder
RollRR
- 为新的硬件产品概念制定商业计划和投资者游说.
- 通过采访潜在用户来了解他们的需求，以及产品概念如何满足他们的需求，从而进行产品市场匹配.
- Created product development roadmap.
- 分析了几个垂直市场的市场机会，以确定最初产品发布的重点.
- Managed relationships with several strategic advisors.
Director, Product Strategy
Cox Automotive
- 开发产品定位图，以推动企业产品组合的产品合理化.
- Piloted a new consumer solution for car buying, managed sales, development, marketing, operations and P&L for the pilot.
- 为汽车批发解决方案制定数字化战略.
- 协助企业产品委员会协调7家公司的产品路线图和优先级.
- Employed the lean experimentation approach, 与消费者和客户快速验证新产品概念, 从而更快地对概念做出决定，并降低成本.
Director, Product Management
Autotrader.com
- 管理B2C电子商务平台，负责年度收入增长.
- 重新设计电子商务渠道，优化转化率、销售额和客户满意度.
- 在转化率优化、定价策略和市场营销的基础上，实现了年度收入增长.
- 推出首个第三方网络分析工具Adobe Insights.
- 作为第一个利用可用性测试的产品团队，在构建解决方案之前验证想法.
Project History
eCommerce Optimization
通过优化转化率实现140%的收入增长, customer experience, and pricing strategy.
Digital Strategy
Completed an opportunity assessment, identified short and long term goals based on capabilities, and developed a roadmap.
调研客户需求，评估整车批发数字化解决方案现状. Utilizing a market sizing framework, 我预测了数字批发市场的增长将发生在哪里. Then, I assessed current capabilities of the organization, identified where they needed to go, 并提出了数字化工具产品合理化与新产品开发相结合，以满足客户需求和行业发展趋势.
Product Innovation
Took an idea that would appeal to a new customer segment, created a business case, and tested the solution with a prototype.
Acquisition and Integration
领导项目计划和执行，将一个被收购的软件公司整合到一个更大的公司, established enterprise.
Education
Bachelor of Arts Degree in Advertising and Journalism
University of Georgia - Athens, GA
Skills
Tools
Trello, Pivotal Tracker
Industry Expertise
Automotive, Financial Services
Paradigms
Conversion Rate Optimization (CRO), Quantitative Research, Agile Product Management, Agile, Kanban, XP
Other
产品研究，战略规划，产品路线图，精益产品管理，竞争对手分析 & Profiling, Business Unit Strategy, Market Research & Analysis, Strategic Partnerships, Business Cases, Opportunity Assessments, Structured Facilitation, Investments, Product Management, Business Analysis, Requirements, Product Strategy, Go-to-market Plans, User Research, Business Models, Product Design, Product Frameworks, Product Ownership, Product Discovery, Stakeholder Engagement, Stakeholder Management, Stakeholder Interviews, Product Marketing, Product-market Fit, Digital Strategy, Business Strategy, Budgeting, Experimental Research, Web Analytics, Customer Experience Management, Research, Secondary Research, Qualitative Research, Digital Marketing, Project Planning, Company Strategy, Revenue Strategy, UX Research, Innovation, Customer Acquisition, Executive Presentations, Customer Journeys, Email Marketing, Early-stage Startups, Marketing Technology (MarTech)
How to Work with Toptal
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